Founded in 1999, Optiem is comprised of a unique mix of business strategists, technologists, and designers who are passionate about our clients’ marketing needs. We strive to craft innovative marketing solutions that transcend the labels of “traditional” and “online”, and provide our clients with unparalleled results.
Every day, companies interact with their customers. At point of sale, on the phone, and in the field. But rare is the client that is making the most of these touchpoints and converting them into “fuel” for long-term growth.
The fact is that customers and prospects are reaching out to you every day. Via email, phone, and traditional stores. Through search engines, directories, and yellow pages. On bulletin boards, blogs, and your very own website. Their energy is just waiting to be put to good use. And like sunlight waiting for a solar panel, you can’t capture and convert the energy into fuel without the right tools.
At Optiem, we specialize in providing you with the right tools and strategies to capture and convert consumer energy to your advantage. Since our inception, we have advocated “alternative marketing fuels” such as websites, email, and search engines. Until recently, each has been an afterthought compared to television, radio, and print. Indeed, it used to be that before we could convince a client as to the merits of say, search engine optimization, we first had to educate the client about what search engines were and how they could be used for marketing purposes.
Today, however, rapid consumer adoption of the Internet, cell phones, and DVRs, has encouraged many companies to embrace the power of digital media and achieve amazing results. What’s right for one company, however, may not be right for another. Just as with traditional media, the best results are achieved when a clear marketing strategy guides each specific message, creative execution, and media placement.
We fuel bright companies by helping them develop clear marketing strategies that produce results—online and offline. We get email. We build websites. We love Design. But we also understand that marketing’s future, just like the automobile’s 500 mpg future, will most likely result mix of fuels—traditional and digital, fossil and alternative.
So if you’re a bright company looking for an innovative marketing partner, drop us a line. We look forward to being a source of energy for you for years to come.