SEO Specialist

JOB TITLE: SEO Specialst

DEPARTMENT: Digital Media & Content

REPORTS DIRECTLY TO: Interactive Marketing Manager

JOB SUMMARY:

The SEO Specialist is responsible for the SEO, Social Media and Online PR program set-up, implementation, management and reporting for Optiem clients.  The SEO Specialist will work directly with Optiem’s Interactive Marketing Manager to determine appropriate strategy and deliverables for each client.  The ideal candidate is self-motivated, entrepreneurial, outgoing and has a minimum of 2 years experience managing SEO campaigns with experience in Social Media and Online PR a plus.

DUTIES AND RESPONSIBILITIES:

• Conduct keyword and search market research

• Maintain project plans to update clients on status of programs

• Proactively make strategic program recommendations to clients

• Monitor program results, analyze key metrics and optimize

• Leverage analytics data to gain insights into program performance

• Generate and deliver performance reports to clients on an ongoing basis

• Manage day-to-day client relationships through face-to-face meetings, frequent conference calls and presentations

• Exceed client expectations and performance goals on daily basis

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong organizational skills, including the ability to handle multiple projects and tasks while meeting deadlines

• The ability to thrive in a challenging and collaborative work environment

• Manages client expectations effectively

• Identifies resources needed and assigns individual responsibilities

• Possesses a knowledge base of each client’s business, organization and objectives

• Advanced knowledge of Excel is required

• Prior interactive agency experience is a plus

CREDENTIALS AND EXPERIENCE:

• Bachelors or higher with minimum two-years SEO management experience

• Understanding of online marketing and advertising concepts and strategies

• Strong written, verbal and presentation communication skills

• Strong attention to detail and ability to handle stress without sacrificing quality

• Strong analytical and organizational skills

• Ability to work independently and as part of a team

• Must be friendly, organized, honest, and team-oriented with a strong work ethic

• Proficiency in Microsoft Office, online search engines, and web-based applications

• Working knowledge of HTML a plus

• Experience with keyword research, keyword research tools, and keyword selection

• Solid understanding of Google Analytics, Omniture, Web Trends or other website analytic software

COMPANY DESCRIPTION

At Optiem we’re building the next generation agency with people who are passionate about interactive marketing and unafraid of change. We help clients build innovative marketing strategies that drive results through traditional, web, search and email marketing tactics as well as cutting-edge technologies.

Please send all job inquires to career@optiem.com. This job description reflects the anticipate duties of the position; however, responsibilities may evolve and change as business dictates.