Internet Strategist

DEPARTMENT: Account Service

DATE: September 1, 2008

JOB SUMMARY:

The Internet Strategist is responsible for developing, directing and presenting innovative, results-oriented internet marketing strategies and research approaches for prospective and current clients and assigned accounts and projects. The Internet Strategist will provide sound, accurate, and timely execution of all assigned work. In this role the Internet Strategist will support the Account team. The Internet Strategist will also work closely with all agency staff members in scoping, planning, analyzing and evaluating information for client programs & projects, as well as in managing assigned activities. It is the Internet Strategist’s responsibility to ensure the agency provides:

Accurate and innovative execution of work in all areas
Research approaches that provide unique insights for our clients
Responsive, consultative service to prospects and clients
A consistently superior creative and functional product that meets objectives

DUTIES AND RESPONSIBILITIES:

Collaborate with project teams to create recommendations, research and marketing strategies and ultimately, actions for the client
Work with project teams including designers and developers on all aspects of strategy and project implementation
Assist in the scoping and development of proposals and workable budgets
Conceptualize and develop User Experience plans including taxonomies, site mapping, information architecture, wireframes
Design and develop information architectures and user interface designs for web sites and Rich Internet, multimedia, and software applications
Able to development of personas, navigational structures, information design, content strategies, process flows, wireframes, and additional documentation necessary to communicate intended user experience and interaction opportunities
Present creative concepts and strategy plans to clients
Ensure that agency output meets agreed-on strategies and objectives
Help agency keep ahead of industry trends and best practices in internet marketing strategy, user experiences and research opportunities through continuing education (formal or informal)
Maintain a positive relationship between agency and client
Help optimize agency productivity wherever possible

KNOWLEDGE, SKILLS AND ABILITIES:

Deep knowledge of internet marketing strategy, research, media and tactics
Passion for Internet-based marketing research, applications and technologies
Experience with requirements gathering and project definition for research, usability, strategy and web/email development projects
Strong understanding of information design and usability methods
Recommends sound solutions and ideas for client success
Motivates self; needs no prodding/direction
Maintains clear communications channels with all agency personnel
Proficiency in Microsoft Office, Photoshop, Visio, etc.
Strong working knowledge of:
web analytics (ie Google, Omniture, WebTrends)
content management systems (ie BonFire, Ektron, SiteCore)
email broadcast platforms (ie ExactTarget)
usability testing techniques
Working knowledge of:
Search engine marketing (SEO, PPC) is a plus
HTML, CSS and development tools is a plus

CREDENTIALS AND EXPERIENCE:

Bachelors or higher degree
Minimum 2 - 5 years experience in a consultative, client-facing, strategic online marketing role

COMPANY DESCRIPTION:

At Optiem, we’re building the next generation agency with people who are passionate about interactive marketing and unafraid of change. We help clients build innovative marketing strategies that drive results through traditional, web, search and email marketing tactics as well as cutting-edge technologies.

This job description reflects the anticipated duties of the position; however, responsibilities may evolve and change as business dictates.

Please send your resume and a cover letter stating your interest and salary requirements to: career@optiem.com.