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<root> <Title>City Club speeches on your iPod</Title> <externamLink /> <Release_Date></Release_Date> <displayDate>Wednesday, August 10, 2005</displayDate> <Summary>The self-described “citadel of free speech” has joined the so-called podcasting revolution. The City Club of Cleveland has begun offering podcasts of its forums on its web site, cityclub.org, starting with a July 22 speech from a law professor from Northwestern University.</Summary> <Body> City Club speeches on your iPod By BRANDON GLENN CRAIN'S CLEVELAND BUSINESS 1:50 pm, August 10, 2005 The self-described “citadel of free speech” has joined the so-called podcasting revolution. The City Club of Cleveland has begun offering podcasts of its forums on its web site, cityclub.org, starting with a July 22 speech from a law professor from Northwestern University. Podcasts are audio files that users can download and listen to on a computer or portable music player, such as an iPod. “One of the City Club’s ongoing challenges is distributing our invaluable content to a wider audience,” said executive director James Foster. “By providing free access to our forums and programs through our web site, we have extended our reach beyond the region and our radio network to encompass the entire world.” Cleveland-based Internet marketing company Optiem is helping the City Club manage its audio files. Optiem designed the City Club’s web site and will convert the recordings into the MP3 audio file format, said Clyde Miles, an executive vice president with Optiem. “It’s just another medium for them to get their content out,” he said. One reason for the City Club’s interest in audio files might be due to a dwindling number of radio stations that broadcast the organization’s Friday Forum speeches. As many as 375 stations carried the broadcasts seven years ago; that number has fallen to around 150, according to a Crain’s Cleveland Business report earlier this year. </Body> </root>

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National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.