Optiem - Fuel for Bright Companies

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XML document (Length=4011):

<root> <Title>Optiem Helps ESCO Win Gold at MarketingSherpa's 2007 Email Marketing Award</Title> <externamLink /> <Release_Date></Release_Date> <displayDate>Thursday, March 22, 2007</displayDate> <Summary>Optiem client ESCO beat out more than 250 competitors to win MarketingSherpa's 2007 Email Marketing Award for "Best Promotional Blast - Direct Sale or Lead Generation Offer."</Summary> <Body> Cleveland, Ohio - Optiem client ESCO beat out more than 250 competitors to win MarketingSherpa's 2007 Email Marketing Award for "Best Promotional Blast - Direct Sale or Lead Generation Offer." The campaign was a team effort. Originally, ESCO was manually sending available product inventory emails every three weeks. Optiem proposed an automated inventory email program based upon ExactTarget's Enterprise Solutions. Optiem worked with ESCO's IT staff to coordinate the automatic upload of ESCO's current inventory data as well as current salesperson and contact data. The data was used to produce salesperson and inventory specific emails using a brand-consistent template designed by Optiem. The winning campaign provided ESCO with increased email-generated sales, an automated broadcast process, personalization of the email delivery so it appeared to be coming from each of ESCO's sales representatives, and increased product demand in order to stimulate and schedule increased production. "This was a great opportunity to share new online marketing solutions with a very traditional B2B client," said Les Stein, Optiem Executive VP and manager of the account. "By embracing online technology, ESCO was able to improve their customer relationships and ultimately increase sales. ESCO's top management team was extremely happy with the results and have plans to utilize more online marketing to drive their business," said Stein. About ESCO ESCO Corporation is a global group of companies that manufactures engineered metal parts and components for industrial application. ESCO creates innovative products that solve the toughest technical problems. ESCO produces both proprietary and non-patented products that set the standard for quality wearparts. We also manufacture specialized parts and components to customer specifications. About Optiem Based in Cleveland, Optiem is one of the top interactive marketing agencies in the Midwest. Optiem's clients include Sherwin-Williams, Calphalon, Cuyahoga County Public Library, Things Remembered, Case Western Reserve University, Cleveland Clinic, Patio Enclosures, The City Club of Cleveland, and JumpStart. To contact Optiem, call 216.574.8700. About MarketingSherpa Inc. MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week. MarketingSherpa also holds three annual real-world Summits: Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the company is now celebrating its 7th anniversary. For more information, visit <a href="http://www.marketingsherpa.com/">http://www.marketingsherpa.com</a> or call (877) 895-1717. EDITORS NOTE: Based in Cleveland, Optiem is one of the top interactive marketing agencies in the Midwest. Optiem's clients include Sherwin-Williams, Cleveland Botanical Garden, Things Remembered, Cuyahoga County Public Library, Ohio Tobacco Prevention Foundation, The Cleveland Foundation, The Original Mattress Factory, The Cleveland Clinic Foundation, Insurance.com, The City Club of Cleveland, and JumpStart. To contact Optiem, visit <a href="/">www.optiem.com</a> or call 216.574.8700. </Body> </root>

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