Optiem - Fuel for Bright Companies

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<root> <Title>Optiem adds Account Strategist to team </Title> <externamLink /> <Release_Date></Release_Date> <displayDate>Wednesday, August 1, 2007</displayDate> <Summary>Optiem, a leading interactive marketing agency, is pleased to announce the latest addition to its team - Linda Nawrocki.</Summary> <Body> <h1>Optiem adds Account Strategist to team</h1> Optiem, a leading interactive marketing agency, is pleased to announce the latest addition to its team - Linda Nawrocki. Nawrocki joins Optiem as an Account Strategist, providing marketing direction and furthering business objectives for Optiem's expanding client roster. With a BA in Journalism from the Pennsylvania State University, Nawrocki comes to Optiem from Swagelok where she was Lead Global Web Manager. In past positions, Nawrocki has served as a business systems analyst, project manager, technical writer, and product manager for several leading companies. Her grasp of business, marketing, and technology make her well-suited to further the demanding goals of Optiem clients. For further information contact: Clyde Miles, Chief Strategist, Optiem, at 216.574-8700. EDITORS NOTE: Based in Cleveland, Optiem is one of the top interactive marketing agencies in the Midwest. Optiem's clients include Things Remembered, Step2, Calphalon, Sherwin-Williams, Cuyahoga County Public Library, The Cleveland Clinic Foundation, Case Western Reserve University, Ohio Tobacco Prevention Foundation, NorTech, Original Mattress Factory, The City Club of Cleveland, and JumpStart. To contact Optiem, visit <a href="/">www.optiem.com</a> or call 216.574.8700. </Body> </root>

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Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.