Optiem - Fuel for Bright Companies

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<root> <Title>Kelvin Smith Library at Case Western Reserve University enhances online university library model</Title> <externamLink /> <Release_Date>2008-01-23</Release_Date> <displayDate>02/13/2008</displayDate> <Summary>Case Western Reserve University (CWRU) has launched a new Kelvin Smith Library website, offering the academic community better access to information through features including federated search and a focus on the value of information specialists.</Summary> <Body> <h1>Kelvin Smith Library at Case Western Reserve University enhances online university library model</h1> Case Western Reserve University (CWRU) has launched a new Kelvin Smith Library website, offering the academic community better access to information through features including federated search and a focus on the value of information specialists. CWRU commissioned Optiem, a leading interactive marketing agency, to design the new website with the goal of taking the higher education online library model to a superior level. Features of the Kelvin Smith Library website include: Integrated, federated search allowing for simultaneous searches of multiple databases and highly accurate information retrieval KSL Update: A prominently featured alert system updated with important university information and emergency alerts A user-centric model fostering information literacy, including the “Ask a Librarian” feature offering access to librarians through phone, email, and live support A streamlined site navigation prominently highlighting today’s desk hours and special notices RSS feeds delivering access to Kelvin Smith Library blogs, services, as well as new content and media acquisitions FAQ section dynamically updated to reflect a user’s location on the site Several third party tools and applications including content management Simplified alert showing remote access status to library resources for students, faculty and staff This web re-design is the result of careful planning and feedback from several focus groups involving all library audiences. “This library website breaks the mold of the traditional university model,” said Clyde Miles, Optiem’s Chief Strategist. “We examined the best sites out there, and then pushed the model a bit farther. The end result is a model information provider. It’s a template for library design and navigation for the future.” The end result better positions the library not only as a resource but as a leading information provider. Everything done on the site is meant to facilitate easy and logical navigation and access to information, including the site map, said Miles, noting several ways to access it including navigation, alphabetical and keyword views. “This site is library and research-professional friendly,” said the Chief Strategist. “It highlights the role of content specialists and the relevance of the librarians as related to the entire information-gathering process.” Visit the new Kelvin Smith Library website at <a href="http://library.case.edu/ksl/">http://library.case.edu/ksl/</a>. About Kelvin Smith Library As an innovative partner in the pursuit of academic excellence and a leader in providing dynamic information management services, the Case libraries: provide physical places that welcome and contribute to research and learning; work in partnership with members of the university community; acquire, manage, present, provide access and preserve information resources that support research, scholarship, artistic endeavors, and learning; and educate the university community in the effective use of library/information resources and services. About Optiem Based in Cleveland, Optiem is one of the top interactive marketing agencies in the Midwest. Optiem's clients include Things Remembered, Calphalon, Step2, Sherwin-Williams, Cuyahoga County Public Library, The Cleveland Clinic Foundation, Case Western Reserve University, Ohio Tobacco Prevention Foundation, NorTech, Original Mattress Factory, The City Club of Cleveland, Dirt Devil, Moen and JumpStart. To contact Optiem, visit <a href="/">www.optiem.com</a> or call 216.574.8700. Links: <a href="http://library.case.edu/ksl/">http://library.case.edu/ksl/</a> <a href="/">http://www.optiem.com</a> </Body> </root>

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