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Optiem Press Releases

Kelvin Smith Library at Case Western Reserve University enhances online university library model

02/13/2008

Case Western Reserve University (CWRU) has launched a new Kelvin Smith Library website, offering the academic community better access to information through features including federated search and a focus on the value of information specialists.

Step2 Names Optiem Digital Marketing Agency Of Record

Tuesday, June 12, 2007

Step2 has appointed Cleveland-based Optiem as its digital marketing agency of record, creating a strategic partnership between the two firms.

Optiem adds Account Strategist to team

Wednesday, August 1, 2007

Optiem, a leading interactive marketing agency, is pleased to announce the latest addition to its team - Linda Nawrocki.

Optiem Helps ESCO Win Gold at MarketingSherpa's 2007 Email Marketing Award

Thursday, March 22, 2007

Optiem client ESCO beat out more than 250 competitors to win MarketingSherpa's 2007 Email Marketing Award for "Best Promotional Blast - Direct Sale or Lead Generation Offer."

Say Hello To IdeaCrossing

Sunday, January 28, 2007

Working closely with our partner JumpStart, and in one of our most ambitious, sophisticated projects to date (encompassing over 2,500 hours of planning, design, development and testing), we have launched IdeaCrossing.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.