Sign Up for our eNewsletter!

Enter email address:

As Chief Strategist for Optiem, I oversee the development of innovative internet marketing, media, content and design strategies for our clients. I also manage Optiem's strategic alliances and integrated communications.
Subscribe in a reader
Twitter Updates
follow me on Twitter
Previous Posts

Say Hello To IdeaCrossing

Posted: Jan 30, 2007 -- 7:00 PM

Working closely with our partner JumpStart, and in one of our most ambitious, sophisticated projects to date (encompassing over 2,500 hours of planning, design, development and testing), we have launched IdeaCrossing.

IdeaCrossing is an Internet resource available to all individuals and organizations with an interest in supporting and promoting entrepreneurial activity.

It is intended to help entrepreneurs find the assistance and investment capital they need to launch promising new business ventures. Additionally, IdeaCrossing serves the Angel and Venture Capital Community by identifying and screening new investment opportunities.

Finally, IdeaCrossing will provide greater visibility to the many valuable assets located throughout any given region, including universities, economic development organizations, chambers of commerce, foundations and professional services providers â€“ each having a vital role in nurturing and accelerating the growth of new companies and industries.

Simply stated, IdeaCrossing is about creating the connections that build businesses.

Clyde Miles

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.