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As Chief Strategist for Optiem, I oversee the development of innovative internet marketing, media, content and design strategies for our clients. I also manage Optiem's strategic alliances and integrated communications.
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Previous Posts

Three Exciting New Site Launches

Posted: May 9, 2007 -- 7:40 PM

Recently we developed two new sites for The Cleveland Clinic. The new Health News Portal delivers podcasts, video podcasts and email archives on a number of important health topics.

For The Office of Civic Education Initiatives at the Clinic, we developed a new virtual exhibition gallery for their Expressions program which utilizes the arts to engage high school students in the world of scientific research. Through project-based, peer-to-peer learning, students produce artistic interpretations of research conducted by classmates who have graduated from Cleveland Clinic science internships. In addition to giving participants a deeper, real-world understanding of art and science, the program promotes creativity, innovation, communication, and teamwork.

And, we designed, developed and launched a new site for the Anisfield-Wolf Book Awards, which recognize recent books that have made important contributions to our understanding of racism and our appreciation of the rich diversity of human culture.

Clyde Miles

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.