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As Chief Strategist for Optiem, I oversee the development of innovative internet marketing, media, content and design strategies for our clients. I also manage Optiem's strategic alliances and integrated communications.
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Previous Posts

Catching Up - The Top Ten

Posted: Oct 2, 2007 -- 6:44 PM

I apologize for the lack of posts recently. We have experienced more sustained growth here at Optiem, and unfortunately, blogging about it dropped on the priority list. In the midst of all the activity, here are my top ten (in no particular order) cool things that happened at Optiem over the summer:

Added even more great people to the Optiem team, including Linda Nawrocki, Adam Zuccaro, Adam Wilkens, Chad Rosenthal, Kris Bernardic and Patrick McNulty.

Launched the May The Best Win blog and You Tube channel for Insurance.com.

Launched the new Cleveland Foundation website.

Did outstanding work for many other clients including Step2, The Cleveland Clinic, Moen, The Kauffman Foundation, Humana, JumpStart, IdeaCrossing, Case Western Reserve University, NextHome, Sherwin-Williams, Things Remembered, The Jewish Community Federation, USTelecom, Steris, The Cleveland Botanical Garden, The Greater Cleveland Partnership, TeamNEO and NorTech.

Won "Best Media Website" from Ektron for the KeyBank Business365 site.

Continued to develop our Online PR, Media 2.0 and Usability practices.

Promoted several talented Optiem team members to greater levels of responsibility, including Leigh Klekar, David Mead and Lisa Zandy.

Concepted and developed our Social Media Newsroom concept.

Launched four new blogs from Optiem Directors David Mead, Paul Fresty, Megan Hauer and Brent McLean.

Got a new foosball table.

All in all, a very productive summer.

Clyde Miles

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.