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As Chief Strategist for Optiem, I oversee the development of innovative internet marketing, media, content and design strategies for our clients. I also manage Optiem's strategic alliances and integrated communications.
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Reality Rejects Is A Reality

Posted: Nov 7, 2007 -- 6:47 PM

Today we launched a new online video series for our client Insurance.com.

The concept behind this series, Reality Rejects, is a send-up of the reality TV genre, shot and edited in the style of mock-umentary shows like The Office and The Larry Sanders Show.

The premise behind the show is that each of our contestants has had a failed attempt to get onto another popular reality show, be it Survivor, The Biggest Loser, Beauty & the Geek, Americas Next Top Model, Dancing with the Stars, etc. and have now all come together to compete in a Bachelorette-style competition to win the affection and company of Jessica, as she and the final remaining houseguest will go on a weeks vacation together once the competition has concluded and a winner is chosen.

Jessica will be eliminating one houseguest each week, based on her judging of the outcome of that weeks competition.

The first episode, Meet the Contestants introduces the cast members, Rick, Barry, Hank, Danny, Candi and our host, Jessica, as we see them move into the Reality Rejects house and interact for the first time.

You can view the video at any of the following sites:

The May The Best Win blog

Our YouTube Channel

AOL Video

Danny's MySpace Page

Clyde Miles

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.