Cleveland Metropolitan School District

Website Design & Development

Components

• Research & Planning
  
• Information Architecture
  
• Web & Logo Design
  
• Development Implementation

Objective

• Utilize the website to change the perception of CMSD from positive
  
• Provide a website for CMSD that is functional, attractive, promotes community, and is useful for all target audiences (faculty, students, parents, etc.)

Strategy

Hold focus groups with all target audiences to determine successful elements of school district websites. Create information architecture and a logical site map. Design logo and website. Develop the website to incorporate needs determined in focus groups.

Results

• 12,000 unique visitors per week since launch (while school is out of session)
  
• Site has become a destination point for the CMSD community, boasting 77.9% return visitors
  
• Fully viewable in English and Spanish