Creating great solutions

Cleveland Rock & Roll Hall of Fame

Riverside

Web Site Redesign

Components

  • Envisioning
  • Information Architecture
  • Design
  • Search Engine Optimization
  • Development

Objective

  • Redesign The Riverside Company’s website to include an updated design and increased functionality
  • Increase web presence and satisfy the online needs of stakeholders
  • Increase overall website traffic

Strategy

Conduct strategic planning and envision solutions to current web site issues. Implement a content management system to easily and quickly update new information. Design and develop new site with updated layout, conduct search engine optimization research to increase search engine performance.

Results

  • 47% increase in website visits
  • 59.97% new visits
  • 46.40% of traffic from search engines; majority of visitors visit site a search engine
  • 11.71 page views per visit on average

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