Riverside

Web Site Redesign

Components

• Envisioning
  
• Information Architecture
  
• Design
  
• Search Engine Optimization
  
• Development

Objective

• Redesign The Riverside Company’s website to include an updated design and increased functionality
  
• Increase web presence and satisfy the online needs of stakeholders
  
• Increase overall website traffic

Strategy

Conduct strategic planning and envision solutions to current web site issues. Implement a content management system to easily and quickly update new information. Design and develop new site with updated layout, conduct search engine optimization research to increase search engine performance.

Results

• 47% increase in website visits
  
• 59.97% new visits
  
• 46.40% of traffic from search engines; majority of visitors visit site a search engine
  
• 11.71 page views per visit on average