Rock and Roll Hall of Fame and Museum

E-Mail Strategy and Development

Client

Objective

• Increase and improve communication between the Rock and Roll Hall of Fame and their members and to increase memberships
  
• Update design and layout of the Rock and Roll Hall of Fame’s email templates
  
• Increase foot traffic and drive visitors to the Rock and Roll Hall of Fame
  
• Increase awareness and membership of Rock and Roll Hall of Fame concerts and events
  
• Promote the Rock and Roll Hall of Fame online shop

Results

• Developed a fresh, new and edgy email
  
• Communications increased 50%
  
• Overall increase in new membership sign-ups and online store sales