Rock and Roll Hall of Fame and Museum

E-Mail Strategy and Development

Components

Objective

• Increase and improve communication between the Rock and Roll Hall of Fame and their members and to increase memberships
  
• Update design and layout of the Rock and Roll Hall of Fame’s email templates
  
• Increase foot traffic and drive visitors to the Rock and Roll Hall of Fame
  
• Increase awareness and membership of Rock and Roll Hall of Fame concerts and events
  
• Promote the Rock and Roll Hall of Fame online shop

Strategy

The segmentation of email lists and the development an email strategy to achieve these Rock and Roll Hall of Fame goals. Strategically, Optiem carried design elements from the Rock and Roll Hall of Fame to maintain seamless consistency.

Results

• Developed a fresh, new and edgy email
  
• Communications increased 50%
  
• Overall increase in new membership sign-ups and online store sales