Sherwin-Williams

Sherwin-Williams Web Site Redevelopment

Components

• Envisioning
  
• Information Architecture
  
• Design
  
• Development

Objective

• Update the design and layout of the SW Automotive Finishes website using a flexible template
• Use same campaign structure and web template for Martin Senour Brand website

Strategy

Create information architecture that crosses multiple brands and markets to be used for both SW and Martin Senour. Create site maps and wire frames for each site. Design unique templates for each site while keeping with the unified information architecture. Develop and launch both SW Automotive and Martin Senour sites.

Results

• Two websites created with a consistent architectural design, while allowing unique designs for each brand
• Increased search engine traffic by 1,448% for “auto paint”, 84.7% for “automotive paint”
• Increased page visits from Google search by 40%