Sherwin-Williams

Sherwin-Williams Web Site Redevelopment

Client

Objective

• Update the design and layout of the SW Automotive Finishes website using a flexible template
• Use same campaign structure and web template for Martin Senour Brand website

Components

• Envisioning
  
• Information Architecture
  
• Design
  
• Development

Results

• Two websites created with a consistent architectural design, while allowing unique designs for each brand
• Increased search engine traffic by 1,448% for “auto paint”, 84.7% for “automotive paint”
• Increased page visits from Google search by 40%