Step2

Digital Media & Search Engine Optimization

Client

Objective

• Conduct audits for Step2.com digital media strategy and search engine optimization
  
• Suggest strategic improvements Step2 could make to their website

Components

• Development
  
• Usability
  
• Behavioral Analysis
  
• Competitive Analysis

Results

• 76% increase in site traffic from 2006 to 2007, 45% from 2008 to 2009.
  
• Increased search referral traffic for keywords targeted in the audit by 96% in 2007
  
• Search traffic increased 107% from 2008 to 2009
  
• Additions of key phrases searched by the target market, including “toddler” and “creative play”