Whitepapers

Please click on the title of the Whitepaper for a FREE download.

The Contented Marketer

Insights into Content Strategy From A Marketer's Perspective

Learn how you can take your content marketing to the next level.

Increase the ROI of your SEM Campaign

Creating an ROI Model for your Search Engine Marketing Program

Looking for a way to prove your search engine marketing (SEM) efforts are contributing to your company's growth (or survival)? "Creating an ROI Model for your Search Marketing Program" white paper can assist you in this process by helping you develop a practical ROI model you can use to manage your SEM efforts and its value for your organization.

The 5 C's of Social Media

Top Five Elements to Creating a Successful Social Media Plan

Want to implement a social media plan, but don't know where to begin? The "5 C's of Social Media: How to Start Planning Your Social Media Strategy" white paper will help you create a strategy that promotes your brand, while also creating meaningful relationships within the social media community.

Storytelling for Nonprofits

Your nonprofit has a story to tell.

Whether it's a charity, arts organization, hospital or foundation, it exists for a reason. There is a need for it. It's run by people who feel strongly enough about its mission that they are willing to work hard to support it. Anytime you have dedicated people on a mission you have a story to tell.

The Three Types of Marketing Videos and When to Use Them

Online video is essential to any comprehensive marketing program.

Increasingly, video is where people turn for everything from news to how to tie a Windsor knot. Video offers brands a chance to attract, engage and inform customers in new ways.

The Usability Testing Six Pack

6 Steps for a Successful Usability Program

Ready to implement a usability testing program for your company's website, but not sure where to begin? The "The Usability Testing Six Pack, 6 Steps for a Successful Usability Program" white paper will provide you with the elements you need to establish your own usability testing program.

Squeezing Your Web Content System into Shape

A Platform for Collective Voice, Web Content Management

Want to revamp your website but you don’t know where to begin? “A Platform for Collective Voice, Web Content Management” white paper will help you form a game plan for choosing and implementing the right content management system (CMS) to power your website.