The Three Types of Marketing Videos and When to Use ThemOnline video is essential to any comprehensive marketing program.

Increasingly, video is where people turn for everything from news to how to tie a Windsor knot. Video offers brands a chance to attract, engage and inform customers in new ways.

Are you Using Video in your Marketing Efforts?

In this white paper, we’ve divided online videos into three broad categories:

1. Informative/Educational Videos
2. Cause Videos
3. Entertaining Videos

Each has sub-categories, but this paper identifies the three types under which the overwhelming majority of online videos can be classified, explains when they should be used and what effect they can have. New technology makes it easier and less expensive than ever to produce compelling video, but it's important the video be the right type in order to be effective.