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Bonfire™

Your website started small-a few pages of content updated now and then by your webmaster. Today, however, your website is hundreds, if not thousands of pages, and your IT resources are too strapped to make the changes you need, when and where you need them.

Fortunately, we have just the solution. Bonfire™, Optiem's flexible content management system ("CMS"), enables your non-technical marketing and communications staff to make changes to your site on a moment's notice. The Bonfire™ CMS has been developed internally according to the ever-changing needs of our clients to control their web presence, fuel their websites with new content, and attract prospects via search engines.

Built upon a Microsoft .NET platform, the Bonfire™ CMS is intended to offer a high-level of performance, scalability, search engine optimization, and customization based on client project needs. Bonfire™ provides our clients with the ability to take over management of site content upon launch, reducing long-term costs of site ownership. Additionally, embedded rights management tools ensure that only authorized changes are made to your site and, if necessary, that management personnel have the final say on any new content before it "goes live."

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.