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Opticast™ Email Marketing System

Buy, build or rent? Today you have more choices than ever regarding how you send your permission-based emails. However, the real test isn't sending email, it's ensuring that it gets delivered and generates response. For if your email can't navigate the maze of overzealous spam filters, controlling IT departments, and distrustful subscribers, you might as well be sending a message in a bottle.

The Opticast™ Email Marketing System helps take the blind faith out of email marketing by providing ISP delivery detail and real-time click-through reporting. Built upon the ExactTarget platform, Opticast™ provides a user-friendly interface and simple design tools make email creation a snap while also providing you with an archived history of subscriber mailing history. Additional optional features include:

Document library for hosting linked PDFs, word documents, and other resources
Survey tool to allow instant polling of email subscriber opinions
Broadcast scheduling capabilities
Reply email management
Private IP and trusted sender program participation
Delivery monioring by ISP

Opticast™ also provides subscribers with unparalleled data integration capabilities via its open API. Take advantage of this feature to send automated "welcome" emails, trigger event-driven messages, and further deepen your one-to-one relationship with customers.

To learn more, or to schedule an Opticast™ demonstration, contact us today!

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.