Chris Caputo

Chris Caputo - VP, Digital Media and Strategy

Chris Caputo brings over 18 years of marketing experience to the Optiem team.  Chris has an extensive and varied background with both BtoB and BtoC companies and management of both online and offline programs.  His recent position at American Greetings Interactive as Director, Acquisition Marketing gave him responsibility for driving and converting all paid and organic traffic sources to numerous web properties including AmericanGreetings.com, BlueMountain.com, Webshots.com, and Photoworks.com.  Chris led an internal agency team with a multi-million dollar budget that developed and/or executed internet strategy, information architecture, usability, paid search, SEO, online advertising, social media, and web analytics tactics.  Prior to American Greetings, Chris was Director of Marketing at Roper Industries where he had extensive experience in developing and executing strategies in direct mail, brand development, event marketing, website development, international marketing and email marketing.

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