The "Design Voice"
Interactive design has always been a challenging craft. Taking the combined experiences of your audience and fitting them into one clear, cohesive and on-brand design is where our interactive designers excel. Our expertise lies in finding that delicate blend of message, visual design and usability that makes the experience of using your site feel seamless and effortless to your visitors.
We know that design is a very subjective thing. Because of this, Optiem takes the extra step of really learning who your company is from an aesthetic point of view. Visiting your working environment, pouring over your collateral materials, talking with your key personnel are all tactics we use to distill a “design voice” for your project.
As your partner and consultant in this process we are here to offer you our expertise and guidance when it comes to making design decisions for your projects. However, we do realize that it isn’t our ego that needs to be fed in this process. And the truth is, it isn’t your ego either. Pleasing the ego of the people who view your message is really our goal. We help you stay on that target as we develop a design for your project that can stand the test of “internet time” and serve your audience without getting in the way. Because good design is as invisible as it is visible.