Media Planning - Surround your target markets
Media planning and buying has always been an integral part of Optiem's portfolio of services. With our continuing investment in both highly talented people and research resources/tools, we work with many clients on a “media only” basis. Arguably, there is no other area within marketing that has evolved as quickly and dramatically as the specialty of planning and placing media. With the maturing of online media, social networking and the intensive fragmentation of traditional media, there is a tremendous amount of strategic focus and creativity placed on connecting our client’s brands with their target consumers in a meaningful and effective way.
Our guiding philosophy is to deliver client engagement programs “on steroids,” where “value-added” negotiations routinely leverage the effectiveness of a client’s media budget by 50% or greater. Our clients find us easy to work with and our responsive, service-oriented approach enables us to take advantage of rapidly changing market conditions.
Our “surround sound” media capabilities include:
- Place-based media
- Sponsorships and promotional extensions
- Online banner campaigns and partnerships
- Social media
- Paid and organic search
- Affiliate marketing
- Email marketing
for more Media Planning information or for a free Media Plan quote.