Online Public Relations

Online Public Relations - Consumer Relationships

Optiem’s online public relations team utilizes a skill set in traditional public relations and an understanding of new technologies to deliver forward-thinking and brand-relevant strategic counsel on new and existing opportunities within emerging social platforms and technologies.

Our capabilities:

Customer Insights

We know where consumers live online, and we know how to build relationships with them.

We base our online PR and social media practices on an understanding of where and when our clients' target audiences are online to create and consume media online. We then build relationships within the communities that already exist. 

Emerging Media

We stay at the forefront of the latest social trends and identify the opportunities that match your brand.

Our Emerging Media team keeps on top of all new online communities and platforms to understand media consumption trends, while also identifying trends that are merely passing fads with no real marketing opportunities. We have a team that is solely dedicated to testing platforms, participating with them and educating the agency and our clients on what's next.

Digital Word of Mouth

We have established relationships with online influencers.

Optiem’s social media and online public relations team build and nurture relationships with online influencers—bloggers, editors, forum moderators and fan site creators—and engage with them to act as third party validators to communicate about our clients' products and services. Optiem differentiates itself by establishing a team of experienced professionals who treat the social media realm with the professionalism deserved by such influential outlets. We recognize that each and every site we approach requires principled and customized communication, and we abide by our self-created social media best practices to ensure the most transparent communications.

Online Crisis Communications/Reputation Management

As the world of public relations and communications heads to the digital space, crisis communicators need to take advantage of this emerging trend in how they prepare for a potential crisis that may affect their brand and corporations. By utilizing our experience in traditional crisis communications and combining it with our knowledge of emerging technologies and social networks, and have drastically enhanced how our clients have prepared for a potential crisis and maintaining their reputation. Specifically, we offer:

• Integrated Vulnerability Assessment
• Content Development
• Crisis Portal
• Mobile integration
• Dark site creation
• SEO Optimization
• Crisis Simulations and Trainings
• Online monitoring
• Targeted online public relations

Contact Us for more Online Public Relations information or for a free Online PR quote.