Paid Search Marketing - A sophisticated approach
PPC (Pay-Per-Click) or Paid Search is a critical online marketing tactic which generates highly qualified web traffic to your website. Just like SEO, another effective Search Engine Marketing tactic, site visitors qualify themselves by using specific keywords to get to your website. Also, in PPC, because advertisers pay fees only when their ads are clicked, the performance-based fee structure is a very cost effective way to reach highly targeted prospects. Therefore, PPC is one of the highest ROI tactics in marketing activities today.
Optiem’s PPC service ensures client’s success by maximizing their profits and improving campaign ROI. Our approach in PPC goes beyond the number of clicks and Click-Through-Rate. The framework Optiem uses in PPC service consists of an audit, keyword research, strategy recommendation, landing page development, optimization in keyword, ad position, bids, and on-going analysis and reporting. Throughout the process, Optiem analyzes client’s financial impact that was generated by PPC campaigns and make adjustments in the campaigns to continuously improve ROI.
for more Paid Search information or for a free Pay-Per-Click (PPC) quote.