Web Analytics - The ultimate scorecard
Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website. Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.
At Optiem, we provide our clients access to our own customized campaign tracking, reporting and analysis suite, as well as the option to utilize WebTrends or Google Analytics. Use them to measure and maximize your results by breaking down your website statistics to a granular level and organizing the data into practical categories that have real meaning to your business. Here are just a few examples of critical success metrics that can be easily obtained across your natural search, paid search advertising, paid inclusion and shopping feed campaigns:
- Cost per visitor by search engine and by keyword
- Cost per conversion by search engine and by keyword
- ROI on pay–per–click buys by search engine and by keyword
- ROI on natural search results by search engine and by keyword
- Many more…
After a thorough review of your Web analytics, we will regularly advise on which media tactics are best meeting your goals. We recommend which keywords to drop, which terms to test in their place, when to begin phasing out pay per click buys and when to rely on natural search results. It's never a decision you have to make on your own. We use our expertise and industry knowledge to provide you with reliable guidance all throughout your campaign.
Optiem is a Web Analytics Association member.
Contact Us for more Website Analytics information or for a free Web Analytics quote.