Know the landscape.
As a part of Optiem’s website analysis, strategy and planning engagement, we provide an in-depth analysis of our client’s competitive challenges and opportunities across the Web. Optiem analyzes these competitive challenges and opportunities through a variety of methods. Functional, transactional and SWOT (Strength, Weakness, Opportunity and Threat) analyses is performed on top competitor websites in addition to the client’s website.
Once the in-depth analysis is completed, Optiem provides a Competitive Analysis Summary and Recommendations Report at the conclusion of this phase. By conducting reviews of sites with features, functionality and similar content, we will learn what consumers want from a website in a specific market, where a client’s competitors are strong and where there is room to gain a competitive advantage.
Optiem analyzes the online competition using a wide range of online and offline tools. Although most clients may be intimately aware of its most serious competition in the offline world, especially the top few competitors, Optiem helps to uncover online competitors to watch.
Optiem analysis includes several facets including: