KPI Analysis

Real insights.

Key Performance Indicator (KPI) analysis guides strategy formulation and selection of online marketing tactics by identifying and tracking specific business metrics that provide insight into current execution of the online marketing program.

Optiem helps clients to create a series of single-metric dashboards that help marketing teams and executives continually track performance and ongoing recommendations for improvements to its programs. Metrics that can be used as indicators for the KPI are further qualified and tracked. These metrics come from several sources including web analytics, email analytics and offline purchasing information.

Through the creation and ongoing management of KPI dashboards, Optiem helps our clients create a business monitoring tool.

By perpetually monitoring the performance of online marketing initiatives, clients are able to more effectively evaluate advertising and marketing spending return on investment (ROI).