A collective dynamic.
In order to tap into the collective opinions of your audience. Focus groups are a powerful means to test new idea, evaluate services or understand a reaction to your brand online. Optiem conducts focus groups at the beginning of a project in order to include the voice of the customer in the project. Since a website is developed for your customers, gathering their opinions is an important way to discover their needs and keep them top of mind during any project.
Optiem conducts focus groups interviews with approximately 6-10 people at the same time.
Since there can be an enormous amount of content generated by your customers, Optiem begins by working with the client to identify the major objective of the meeting. From there, a set a questions to be explored is established that will allow for thorough coverage in the focus group meeting.
Although surveys and usability testing can be done to get direct feedback from users, the nature of groups often can help users to more deeply explore a topic. With the rise of social media, the influence of the community has an even bigger impact and focus groups give insight into these types of behaviors.