Online Branding: Impact and Interaction
First Impressions. Lasting Interactions.
Companies of all shapes and sizes are discovering the web as a new branding platform. Increasingly, online branding campaigns are no longer based on measurable click rates, but on building and improving brand awareness or modifying brand and image attributes. Digital media offers impact and interaction on a single platform, making an intensive brand experience possible. Due to the rapid increase in broadband connections, modern advertisers have access to a large selection of attractive, high-impact advertising strategies – from elaborate flash animations to video clips – which allow online brands to be put in the spotlight in various mediums.
Optiem is an online branding pioneer with extensive experience in planning and implementing online branding campaigns – both web-only campaigns and cross-media campaigns networked with conventional advertising.
With online branding, our focus is on a maximum return on investment for our clients. Optiem deploys unique, self-developed technologies and methods in order to quickly and reliably measure qualitative marketing success.
Our processes often do more than merely providing the foundation to optimize the online branding campaign. They supply our customers with valuable marketing information – online and offline. With cross-media campaigns, we are able to indicate precisely how individual motives work in relation to the online branding goals within one month.