The user experiences on a website, in an application and on a mobile device, are key elements in sales success and brand experience online. The path for a user to complete a task or do business online should be seamless, intuitive, and logical. Simply put, a bad user experience is a bad brand experience. That is why usability testing is so vital to an organization’s online brand.
At Optiem, our commitment to great usability is evidenced by our investment in people, tools, and processes that facilitate real interaction usability testing and analysis that result in real, actionable insights.
Optiem not only has an in-house usability facility, but also the capabilities to do remote usability testing with research candidates around the globe. By being able to test a website with a user in their everyday environment, we are able to see more realistic results and provide better insights into consumer behavior.