Enter email address:

Branding

Your brand is one of your most important assets and the internet has only amplified the power of the integrated brand. We help companies develop brands that resonate with target markets across all media by capturing the essence of their organization, products or services.

Whether it is a refresh of your overall corporate identity, a strategic re-positioning for growth or the development of a product or service brand extension for launch, Optiem has the experience, the vision and the creativity to make it a success.

We believe that brands are organic, and must consistently communicate your position over the long haul. Our brand development team works closely with you to uncover your brand promise and develop powerful online and offline materials to support and communicate that promise, including:

Brand Strategy
Brand Positioning
Brand Language
Logo Design and Corporate Identity Programs
Tightly Integrated Online and Offline Marketing Materials

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.