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Email Marketing

You know that your customers are out there. So why are you relying on hit & miss marketing techniques reach them when they reach out to you every day—online, on the phone, and in stores? At Optiem, we help our clients build proprietary, permission-based, in-house email marketing lists that generate amazing response rates and tap into communities of interest that no other medium can reach.

As one of the nation's first email marketing firms, we have a vast knowledge of how email design impacts response rates. We also have partnered with a variety of full-service and self-service broadcast platforms to help your company, no matter its size, take advantage of email's interactivity and immediacy. For those of you who are seeking to improve your email marketing performance, we offer an email marketing audit to provide actionable recommendations.

So what is permission-based email marketing? It's an invitation to a global conference. It's a new product introduction. It's a community newsletter. It's a sweepstakes. It's an electronic press release. It's one of the most effective customer retention tools on the web today. Give us a ring, and we'll show you exactly what permission-based email marketing can be for you and your organization.

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  • Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
  • National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
  • JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
  • Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
  • RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
  • Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
  • Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
  • COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
  • Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.