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Email Broadcast Solutions

Email is a live microphone. It is an always-on connection with customers, suppliers, partners, employees and the press that can produce spectacular results. Email can also produce business critical disaster if it is not afforded the same respect as other broadcast media. Consider the following:

  • Eli Lilly mistakenly discloses the email addresses of 669 Prozac email subscribers by including them on the "To:" line instead of the "Bcc:" line.
  • A Fortune 500 company is "blacklisted" and unable to send email to Yahoo! subscribers after the marketing department sends an unsolicited email offer to approximately 100,000 Yahoo! Mail subscribers
  • A respected East Coast retailer mistakenly sends all of its subscribers nine different regional versions of the same email newsletter, prompting hundreds of complaints and overwhelming phone lines meant for order processing.

Unlike a website where users must come to you, email reaches all of your subscribers at a moment's notice. As one of the "experienced hands" in the email marketing business, Optiem understands better than anyone what can go wrong and what should go right with each and every email broadcast. We have checks and balances at every broadcast stage to ensure that your message is delivered how you want it, when you want it, and to whom you want it.

In addition to our full-service email broadcast model, Optiem can also set your company up with a self-managed email broadcast platform. We will support you with the training necessary to use the platform effectively while avoiding the mistakes that have plagued the internal email marketing efforts of other companies. Whether full-service or self-service, Optiem is here to make sure that your email broadcasts go off without a hitch.

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  • Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
  • National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
  • JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
  • Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
  • RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
  • Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
  • Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
  • COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
  • Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.