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Email Marketing Audit

Email is an critical part of your relationship marketing efforts. At the push of a button, you reach thousands of your top customers with highly relevant offers. Amazing, yes. But you have some nagging questions.

Are you achieving maximum deliverability? Are you CAN-SPAM compliant? How can you improve your conversion rate? Simply stated, can you do better?

Optiem’s Email Marketing Audit helps you answer this question by analyzing your entire email marketing program from top to bottom. Strategy, list quality, design, deliverability, and performance-we examine each email element and generate actionable recommendations that will immediately increase the return on your email marketing investment.

Optiem provides an in-depth examination of your email marketing efforts through a combination of personal interviews, process mapping, data analysis, and industry research. The examination of these elements allows Optiem to identify and document specific opportunities for improvement. These include:

Campaigns to re-energize your list
Programs to attract new email subscribers
Design modifications to improve response
Landing page modifications to increase conversions
Process modifications to reduce production costs
Platform changes to improve deliverability
Increased segmentation to boost ROI
Partnered production to improve overall performance

For more information regarding our Email Marketing Audit, contact us today.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.