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Email Design

The inbox is a different sort of beast when it comes to marketing message design. First, you have to accommodate all of the different types of email systems -- Outlook, Lotus Notes, Yahoo, MSN, AOL, Gmail, and others -- as well as the desire of a small portion of subscribers to receive text rather than HMTL emails.

Next, you have to make the most of a limited space. "From" and "Subject" lines must give each recipient a reason to open your message without succumbing to the "Free!" and "Order Today!" exclamations that have become the hallmarks of spam. You also need to be conscious that your design makes the best use of the "above-the-fold" preview pane space afforded by some email systems in order to increase the likelihood that your message will be opened and read in its entirety.

Our designers understand each of these email design nuances and more. They put this knowledge to work for clients by crafting messages that recipients open, read, and forward to friends. Our designers also incorporate rich media components such as Flash to create one-of-a-kind message interactions that drive response rates through the roof. We call it strategy-driven design. We think that you'll call it amazing.

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  • Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
  • National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
  • JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
  • Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
  • RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
  • Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
  • Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
  • COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
  • Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.