Does your company have a database of existing customer email addresses? If not, you are not alone. In our experience, companies have been slow to add email addresses to their existing customer and warranty databases. The reasons why vary from company to company, but the impact is clear--without email addresses, you cannot benefit from the cost savings and immediacy afforded by permission-based email marketing.
Optiem will help your company build and maintain an in-house, email database that will quickly become one of your most valuable corporate assets. With the touch of a button, you will be able to communicate instantly with your best customers. You will also be able to turn those best customers into your best promoters by unleashing the viral power of email into ever-growing communities of interest.
Don't have a list? Optiem can help you rent permission-based lists that enable you to grow your own list quickly and effectively. We also help our clients develop point-of-purchase and warranty email acquisition strategies that leverage your existing customer touch points to build solid in-house lists--the type of email lists that produce phenomenal response rates.