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Solutions - Email Marketing - Reporting

Forget the guesswork of Nielsen and Arbitron. Leave the direct mail response guesstimates behind. With each email marketing campaign, Optiem can provide you with real-time response reporting that measures:

  • Delivery rates
  • Open rates
  • Clicks by link
  • Conversions by link
  • Viral activity (forwards)
  • Unsubscribes

Now, as opposed to weeks or months, you can evaluate a campaign's performance in a matter of hours or days. Message modifications can be made on the fly, and ROI can be measured with specificity unheard of in traditional media circles.

Our seasoned email marketing strategists can also help you translate raw data valuable insights that can be used to improve future email messages while growing response rates. Better yet, our campaign reports can provide you with the ammunition you need to demonstrate how marketing expenditures translate into a measurable ROI. Now that's an acronym that every CEO can appreciate.

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  • Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
  • National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
  • JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
  • Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
  • RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
  • Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
  • Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
  • COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
  • Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.