Enter email address:

Podcasts

Podcasting is just one of the latest communications vehicles to emerge from “The Next Big Thing” to a viable marketing tool.

Podcasts are audio files that you can download and listen to at any time on your computer or portable player. Using free software, you can automatically download the latest audio files and import them into many audio players, including iTunes and Windows Media Player.

The key for a marketer is to use the technology to deliver value-added content, wrapped subtly in a sponsorship message.

Podcasting is a term that basically encompasses downloadable audio distribution. Podcasts are available with RSS feeds that allow listeners to select files they wish to download or set software to automatically download new content when it’s available.

The key for a marketer is to use the technology to deliver value-added content, wrapped subtly in a sponsorship message.

At Optiem, we have the capability to fully conceptualize, produce and podcast your content. We submit your RSS feed to multiple podcast directory websites as well as the iTunes Podcast Directory. You can listen and subscribe to podcasts that we have created in our portfolio section.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.