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Search Engine Marketing

"Why aren't we number 1 on [insert search engine name here]?!"

If you've ever been on the receiving end of this question from your CEO, you know how search engine visibility can make or break a website (and some marketers).

At Optiem, we help you develop search engine marketing ("SEM") programs that take into account the unique needs of your audiences, your website, and the search engines themselves. By monitoring the latest news from Google, Yahoo, MSN, and other search networks, we can help you avoid SEM disinformation and, instead, focus on the specific tactics that will generate relevant traffic to your website.

If long-term, "free" traffic is your goal, we can help you with our proven search engine optimization ("SEO") techniques--whether or not we built your website.

If you need more immediate traffic, we can implement a paid search advertising program that ensures that you reach your target audiences at their moment of greatest interest in your products and services.

One of Optiem's search marketers has successfully passed the Google Advertising Professional Exam.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.