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Paid Search Advertising

You say you want a revolution? Just look to the almost overnight emergence of the pay-per-click ("PPC") sponsored listings industry. Where at one time, websites had to wait weeks, if not months, to see results from their search engine marketing efforts, PPC placements allow you to buy your way to the top of the listings overnight.

The major PPC players, Google and Yahoo, serve up the "Sponsored Listings" that you see on over 90% of the search engines and directories today including AOL Search, MSN, and Ask Jeeves. This reach is not only unprecedented but also extremely affordable. PPC engines only charge you for each click that your listing generates; thus, you know that each penny spent translates into a real visitor to your website.

Optiem manages PPC accounts for clients on all of the top PPC engines. As part of our service, we identify keywords and phrases that will produce the highest ROI at the lowest cost. We then monitor your keyword bids to ensure that you maintain your desired ranking. If you're working on a budget, we can also set up a capped account for you that assures you spend only what you can afford. And at the end of each month, you receive a detailed report detailing the traffic that your PPC bids have generated.

Whether you're a one-person operation or a Fortune 500 company, PPC listings will provide you with instant, qualified site traffic.

We look forward to showing you how.

One of Optiem's search marketers has successfully passed the Google Advertising Professional Exam.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.