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Search Engine Optimization

You know that you have a great website, so why are your competitors ranked more highly on search engines like Google and Yahoo? Admittedly, sometimes, high rankings are just a matter of dumb luck. But more often than not the reality is that your competitors' sites are search engine optimized while yours is not.

Search engine optimization ("SEO") is a process by which you improve your site - its content, its coding, its links - in order to make it more appealing to the search engines. Making simple changes to your meta keyword and description tags are not enough. Today's search engine indexing systems ("spiders") are much more savvy and look as much to page content and keyword density as they do to "off-the-page" elements like inbound links.

Whether or not Optiem built your website, we can help optimize your site to ensure that it is indexed by the major search engines and ranked highly on your target keywords and phrases. Our experienced search engine marketers are up-to-date on the latest search engine developments and know exactly how to get your site the qualified traffic it deserves.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.