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Strategy

Too often today, marketers are forced by resource constraints into simply reacting to market demands with short-term tactical responses, when we all know that marketing success flows from a well defined, articulated and executed strategy. This strategic approach is Optiem's brand promise and ultimately the reason we've helped our clients succeed.

First, our team works with you to define the needs, wants, expectations, and behaviors of your target audiences. The resulting knowledge drives our recommended marketing strategies and solutions.

We study the competition, identify the strengths, weaknesses, threats and opportunities within the marketplace and then bring to bear the resources needed to tactically implement the strategy, whether on the Internet or in a fully integrated online and offline program.

Our solutions include:

Branding
Design
Website Development
Email Marketing
Search Marketing
New Media Planning
Custom Applications
The Next Big Thing

So if you're looking to connect with your target audiences and differentiate your brand from the competition, contact ustoday.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.