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Website Development

Your website should be your marketing epicenter—a single location that strengthens your brand, does business effectively and serves all of your target audiences in a way that delights them. At Optiem, we build websites with these goals in mind and support them with the integrated tools necessary to ensure that your site grows and remains a vibrant part of your marketing efforts.

Our strategic site planning process identifies audience characteristics, needs and behaviors that lead to a design, content, navigation and technology foundation that exceeds their expectations. The tools integrated into the site ensure long-term viability and the organic flexibility needed to make your site the "go to" destination for the community of interest you seek to influence and communicate with.

Optiem has developed web sites for:

Well known consumer and B2B brands
E-commerce oriented companies
High-profile business development entities
World-class cultural institutions

Do you need a website? More importantly, do you need a website strategy for the long haul? Optiem can deliver.

Socius, As a top software VAR, Socius needed a solid brand foundation both online and off. With Optiem on its side, Socius truly experienced "The Power of Partnership."
National City, Moving a traditional audience like private banking clients online was National City’s challenge. Optiem replicated the lush feel of offline materials for the digital realm. The result was a rich customer experience.
JumpStart set out to seed new ideas and re-plant the economy of Northeast Ohio. They turned to Optiem for a vibrant brand foundation and a crop of ideas to help spark all their online and offline marketing.
Things Remembered, Maximizing email performance was the goal for Things Remembered. Optiem’s audit provided the strategic insight, the creative firepower, and the campaign analysis to turn their efforts into gold.
RedMatch, An extremely effective B2B email campaign leading to a Flash demo was the way to energize a new product launch. Optiem put the pieces in place with an integrated campaign that brought it all together.
Insurance.com had the name but needed the traffic. Optiem designed and developed interactive banners that cut through the clutter and delivered consumers to the site in droves...and they have the quotes to prove it.
Sherwin Williams wanted an online strategy that rewarded its best customers and drove offline store traffic. Regular email promotions with unique bar codes sealed the deal and painted the competition into a corner.
COSE, An interactive membership form that cross-sells, up-sells and just plain sells? COSE needed it to stimulate prospects and member companies, and Optiem designed and built it.
Podcasts, Optiem developed RSS feeds for quicker distribution of audio files over the internet.